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Senior Marketing Analyst

Location:
Watford, Hertfordshire
Salary:
£45000 - £52000 per annum
Job Type:
Permanent
Date Posted:
about 1 month ago
Expiry Date:
06/12/2024
Job Ref:
BBBH115350_1729611929
Start Date:
22/10/2024
Contact:
Daniel Wexler
Contact Email:
daniel.wexler@xcede.com
Specialism:
Marketing & Insight Analytics

Senior Marketing Analyst

Salary up to £56k

Location- Herfordshire (Hybrid)

As a Senior Marketing Analyst, you will advance their media data and tech capabilities, which are crucial to the success of our marketing campaigns They are looking for someone to build robust campaign measurement and targeting capabilities

Key Responsibilities:

  • Analyze market trends, customer data, and competitive landscape to inform marketing strategies.
  • Develop and implement marketing performance metrics and KPIs to measure campaign effectiveness.
  • Conduct in-depth analyses of guest behavior, preferences, and feedback to identify opportunities for improvement.
  • Collaborate with cross-functional teams, including marketing, sales, and operations, to drive data-informed decision-making.
  • Create detailed reports and presentations for stakeholders to communicate insights and recommendations.
  • Utilize advanced analytics tools and methodologies to forecast trends and assess marketing ROI.
  • Stay updated on industry trends, emerging technologies, and best practices in marketing analytics.

Qualifications:

  • SQL experience is a nice to have for this role
  • A foundational understanding of popular marketing measurement methodologies like Media Mix Modelling and Multi-Touch Attribution
  • Competent in using data visualization tools

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Daniel Wexler

Daniel Wexler

Specialisms: Data, Digital & Product Analytics, Marketing & Insight Analytics
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