Senior Media Analyst
Location:
Watford, Hertfordshire
Salary:
£45000.00 - £60000 per annum
Job Type:
Permanent
Date Posted:
about 1 month ago
Expiry Date:
06/12/2024
Job Ref:
BBBH115351_1729612271
Start Date:
22/10/2024
Contact:
Daniel Wexler
Contact Email:
daniel.wexler@xcede.com
Specialism:
Marketing & Insight Analytics
Senior Media Analyst
Salary up to £60k
Location- Herfordshire (Hybrid)
Specifically, this person will help to determine the optimal level of investment in their digital marketing channels. The role will be responsible for leading the analysis to measure the impact of the program, including reporting, MMM (Marketing Mix Modelling) inputs and alignment to commercial insights
Key Responsibilities:
- Through data, support the strategy, planning and measurement of Hilton hotel funded media investment program across all markets
- Develop and implement data-driven marketing analytics strategies to support measurement and insights for marketing organisation, with a specific focus on lower-funnel media, performance marketing, destination marketing and search engine optimisation, including impact on commercial performance
- Support with Media Mix Model, media effectiveness and incrementality insights and application to inform budget management & investment
Qualifications:
- Experience with lower funnel marketing analytics and digital marketing analytics tools (ideally Adobe Analytics, or Google Analytics)
- Deep understanding of media effectiveness and how different solutions work together with a focus on Attribution and Incrementality
- Some knowledge of SQL and BI tools (PowerBI, Microstrategy etc.) would be a plus
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Daniel Wexler
Specialisms: Data, Digital & Product Analytics, Marketing & Insight Analytics