Senior Data Strategist

Senior Data Strategist

Salary- £70k

Location- London (2x per week)

As the Senior Data Strategist, you'll play a critical role in integrating data and analytics into broader marketing strategies. You will be the 'glue' that connects data to creative, media, and CRM experiences, driving results across multiple digital, media, and technology channels.

Key Responsibilities:

• Lead data discovery and analysis projects, unifying consumer data and creating insights that drive strategy.
• Develop industry-leading data strategies and roadmaps to enhance client marketing activities.
• Drive the creation of cross-channel customer journeys, focusing on data enrichment, personalisation, and marketing automation.
• Define frameworks for measuring marketing effectiveness, setting KPIs, benchmarks, and forecasts.
• Oversee reporting processes and ensure they meet client objectives.
• Be the trusted advisor for clients on all things data, simplifying insights to empower their business decisions.
• Present data strategies to clients and manage relationships with key stakeholders.

What We're Looking For:

• Deep understanding of media, digital, social and CRM marketing for delivering ROI and positive commercial outcomes for clients
• Hands-on experience using Website analytics & digital testing tools to unlock user insight (e.g. Google Analytics, Adobe Analytics)
• Strategic thinker with strong knowledge of CRM and digital media marketing
• Advanced experience with data visualisation tools and dashboarding design (e.g. Tableau, Power BI)
• Analytics capabilities: leveraging SQL / Excel for data manipulation
• Understanding of Marketing technology ecosystem and experience consulting to improve design (CDP, DAM, CRM, Data Layers, Analytics environments, CMS)

If you are interested, please reach out for a further conversation- daniel.wexler@xcede.com

This role unfortunately, does not offer sponsorship!